July 29, 2011

Starting an Advertising Business, Flyer Company or Marketing Agency

It is not uncommon for any individual to come up with a great slogan or advertising campaign for any given company, but simply lack the resources and connections necessary to put themselves in the position to pitch such an idea. An advertising company is essentially a business that other businesses use to assist in their promotional efforts in any number of ways. Considering that the price range any entrepreneur or business owner will have to put towards their advertising can vary quite a bit, there is really no minimum level of advertisement that must be provided and profits can be made through even the most simple forms of advertising and marketing


Basic Advertising Methods and Possible Responsibilities


Unless you plan on investing a large amount towards your advertising company initially, you will probably have to start small. Below is a list of the most basic tasks or responsibilities that any advertising business might be able to accomplish, leading up to the higher-paying and more difficult promotional methods or techniques:
  • Flyers - With access to basic printing and design software on a computer, you can easily develop and print out flyers for any event or small business. Incorporating a service that will have one of your workers hand out flyers for the client is a great way to make more money with Flyers.
  • Business Cards - Providing a small company with all of their business card design and printing needs can net you a decent amount of profit if you can gather enough clientele. If you have the resources necessary to print business cards, it's always a good idea to include, or offer it whenever possible.
  • Personal Advertising - Personal advertising encompasses any manual or physical action taken on your businesses behalf to assist a client. This might include door-to-door promotion, waving a sign or banner, or even putting on an eye-catching costume to bring people to the store. Having a connection into costuming or sign creation will make it very possible for you to contact companies that don't already promote in this manner and offer them a complete package including any costumes, signs and manual labor necessary.
  • Web design and Maintenance - Being able to create and maintain a website for any small business is an extremely valuable asset for any advertising business to have. The more knowledge and capabilities that your web designer has, the larger the profit you'll be able to net on any single job.
  • Online Marketing/Advertisement - Attracting traffic to a clients website can often times be even more profitable than the actual design itself. Using search engine marketing and other forms of online promotion to bring more customers or visitors to any domain will make it possible for you to charge a monthly fee to any number of your customers. This job can also be done from any location, so you won't have to seek out only customers in your surrounding area.
  • Advertisement Design - Using advanced programs such as Adobe Illustrator and Photoshop, technical and graphic designers can work to create a concept for virtually any advertisement. You might be designing a flyer, T-shirt logo, sticker, magazine ad, or even a billboard: the possibilities are really endless if you decide to add a talented graphic designer to your team.
  • Advertisement Placement and Planning - Moving beyond the physical actions, marketing strategy and planning is a service that many larger companies go to in an effort to ensure they get the most out of their advertising efforts. Getting into this field can be a bit tricky: you will, in the least, need an individual who has graduated with a college degree relating to marketing, preferably an entire team. Although it will be tough at first, you will find that future jobs will become easier to land with past reference towards your other successes in this field.

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